Using video to communicate policy research

As our global media landscape changes, think tanks that hope to have an impact on both policy decisions and public opinion must engage their audiences in diverse ways. Video has become an increasingly critical part of a comprehensive think tank communications strategy. When used well, video can be an effective way to communicate ideas through powerful stories and images that influence a wide range of audiences – from policy makers and experts to the general public.

However, due to a lack of internal capacity and limited resources, many think tanks struggle with video and remain unsure how to take advantage of its many strengths. This course aims to arm think tankers and researchers with knowledge and strategies that will allow them to confidently manage the production and distribution of high-quality videos about their work.

The life cycle of any video is typically broken down into three phases: pre-production (the idea is conceived and a plan is created), production (the video is created), and distribution (the video is disseminated in accordance with a well-laid strategy). This short course covers all three phases during two sessions. The first focuses on pre-production and introduces production. The second session finishes the discussion of the production process and then focuses on distribution.

Aims

This short course is for communication professionals, researchers, and individuals who want to better understand how to use video to communicate their ideas and research.

This is not a production course. It is aimed at communications professionals and researchers who may oversee video projects or want to work with filmmakers to create videos about their work. The goal is to help participants see the policy issues they work on through the eyes of a filmmaker so that they can more effectively incorporate video into their work.

Access

This is a past course, but the resources and webinars can be accessed. To do so please register your information in this link (and subscribe to the OTT newsletter), after registration you will receive the password to access the course. Thank you!