Module 2 (SC-VCPR)

In Module 2, the trainer guides participants on how to share and distribute videos. He discusses how many organisations put all of their attention and resources into the production of a video, assuming that once created the video will just go viral. In this session, he explores ‘the myth of virality’ and discusses the importance of putting together an overarching distribution and outreach strategy to ensure the video’s success.


If you would like to find out more about the OTT School's learning opportunities, please email us: