Identity of a think tank

John Schwartz, Founder and CEO of Soapbox, talk to OTT TV about branding, think tanks’ intellectual and cultural territory, and public engagement.

Rachel Buntrock, Creative director at Soapbox, talks to OTT TV about what branding and how it can help an organisation get to the right audience and have the impact it wants.

Articles

• Branding as a Communication Tool for Think Tanks
• Think tanks have a branding problem. What’s the solution?

Additional resources shared by the trainers and participants