Additional background material on the broader topic

John Schwartz, Founder and CEO of Soapbox, talks to OTT TV about branding, think tanks’ intellectual and cultural territory, and public engagement.

Rachel Buntrock, Creative Director at Soapbox, talks to OTT TV about branding and how it can help an organisation get to the right audience and have the impact it wants.

Articles

• Branding as a Communication Tool for Think Tanks
• Think tanks have a branding problem. What’s the solution?

Additional resources shared by the trainer and participants