Crosscutting sessions and workshops
Through the School, we will have several sessions in which we will discuss crosscutting issues through live sessions or workshops.
Transparency and Credibility Workshop
Trainer: Andrea Baertl
Date/Time: 26 Jan 12:30 GMT
Founding a think tank. Q&A session with founders
Trainers: Orazio Belletini, Nicolás Ducote and Simonida Kacarska
Date/Time: 28 Jan 13:00 GMT
Workshop on brand strategy and identity for think tanks
Trainers: Naomi Isaacs, John Schwartz, Clair Syrett and Erika Pérez-Leon
Date/Time: o2 Feb 12:30 GMT
Summary: A brand strategy sets out the framework to deliver a powerful, clear and consistent message to the world. It provides purpose and direction – it guides how you act, the way you communicate and the decisions you make. It’s a vital tool in positioning your think tank for maximum impact. Your visual identity and the tone in which you communicate should build on the brand strategy and send a clear signal about who you are and what you stand for.
Soapbox has worked on brand strategies and identities for some of the world’s leading think tanks. In this workshop, they will teach you how to apply some of the lessons they have learned to your own organisation.
Check the Mural here
Small talks sessions
Summary: The small talks session will be held on Feb 4 from 13:40 to 15:00 GMT